Cir(138)/2023-December 01, 2023


Dear Sirs/Madam


Sub.: Procurement of products made by under-served seller groups such as products from Startups, Handloom, Handicrafts, Khadi, products from SHG etc. through GeM.

In order to promote inclusivity, GeM is working towards the social and financial inclusion of under served seller groups such as Micro and Small Enterprises (MSEs), Women and Tribal entrepreneurs, Startups, Self-Help Groups (SHG), Artisan and Weavers, Khadi weavers, Farmer Producer Organisations (FPO), Sellers of Bamboo and One-District One Product (ODOP).

In this regard, GeM, in collaboration with various line Ministries, has facilitated seamless participation of the above-mentioned under-served seller groups through creation of 8 #vocalforlocal GeM outlet Stores to Showcase and promote innovative products from Startups, handloom, handicrafts, bamboo, TRIFED, khadi and products made by SHGs. As of September 2023, a total of 822 product categories have been created in which 37,311 sellers have fulfilled 46,041 orders worth INR 878.05 Crore. A summary of features of each of these Outlet Stores is enclosed (Annexure A) in respect of creation of #vocalforlocal GeM Outlet Stores to showcase and promote innovative products from Startups, handloom, Khadi etc for your reference.

Members are requested to kindly go through the collection available on and try to procure from these product categories for promoting social inclusion.

This is for your information and further necessary action.

Thanking you,

With kind regards,

(Chandrima Chatterjee)

Secretary General